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Interview: No Pay-Per-Click Innkeeper Advertising

AiBellHop CEO Keith Johnson shares how the platform eliminates pay-per-click costs and bidding wars by offering year-long static positioning for inns and hotels. This model protects owners from bots, trolls, and wasted ad spend while ensuring predictable top placement. Whether you’re running a B&B or a major hotel chain, AiBellHop makes advertising simple, affordable, and worry-free.

Q: Keith, can you explain how AiBellHop’s search system works differently from other travel platforms?

Keith Johnson: Absolutely. Most online travel sites force innkeepers into a pay-per-click or bidding system, which means constant competition, fluctuating costs, and the stress of managing marketing campaigns. At AiBellHop, we’ve flipped that model. We offer innkeepers the ability to purchase year-long positions on our website. That means no bidding wars, no pay-per-click fees, and no uncertainty. Once you secure your position, it’s yours for the year—worry-free.

Q: What’s the benefit of static positioning for innkeepers?

Keith: With static positioning, innkeepers get guaranteed top placement without the expense or hassle of hiring a team of marketers. It’s simple: you choose your spot, secure it, and you’re done. There’s no algorithm to outsmart and no competitors trying to outbid you tomorrow. For innkeepers, it brings peace of mind and predictable visibility.

Q: What about clicks—don’t innkeepers have to worry about bots or fake traffic?

Keith: Not with us. We don’t charge for clicks. That means if some bot army, bored teenager, or internet troll decides to go wild clicking your listing like it’s a video game controller—who cares? Click away! It costs you nothing. Let me tell you, we recently ran a Google Campaign and got over 1,000 clicks. Sounds impressive, right? But here’s the kicker: 93% of those “visitors” stayed for about two seconds. Two. Seconds. You can’t even sneeze in two seconds. That’s not a guest—that’s a drive-by. And yet, we still had to pay for every one of those clicks. At AiBellHop, bots can click themselves into carpal tunnel and you’ll still come out ahead.

Q: Can you give us a real example of how this works?

Keith: Sure. Let’s say I own an inn in Port Washington, Wisconsin. I can grab the #1 position for Port Washington for an entire year. On top of that, maybe I also purchase positions in about 25 other cities where I want visibility, even securing the #2 spot in Milwaukee. With those locked in, I don’t have to worry about it again until next year. At the end of the year, AiBellHop sends me a full report showing the value of those positions, and I get the first option to renew them. It’s straightforward, effective, and designed to keep the focus on hosting guests—not chasing marketing metrics.

Q: What’s your long-term vision for this system?

Keith: Our vision isn’t just for independent innkeepers—it’s for the entire lodging industry. Whether you’re running a single B&B or managing a large hotel chain, the same problems exist: unpredictable ad costs, wasted money on empty clicks, and constant competition. We’re building a platform that makes top placement simple, transparent, and affordable across the board. At the end of the day, it doesn’t matter if you’ve got 10 rooms or 10,000—our system levels the playing field so you can focus on filling beds, not fighting algorithms.